LinkedIn strategy
5 Ways Companies Are Using LinkedIn in 2026
June 10, 2026
LinkedIn is a key marketing channel for any modern company. Take a look at the 5 main ways businesses use it for recruitment, sales, and building trust.
1. Corporate Ambassador Programs – Showing a Human Face
Employees give a company a human face through their activity on LinkedIn. People on LinkedIn want to follow other people, not corporations, which is why personal profiles achieve significantly higher reach than company pages.
Pro Tip: Employee advocacy works best through the CEO's profile. However, the activity of ambassadors in other roles also helps the company build its brand and generate leads.
2. Hiring and Employer Branding
Sharing behind-the-scenes content, company culture, and the people behind the brand. It’s not just about traditional job ads, but about content that naturally attracts the right candidates.
Pro Tip: Use LinkedIn content to showcase future colleagues, corporate culture, and the overall company vibe. Candidates will then respond to your culture, not just a job listing.
3. Brand Building Through Content
Companies share behind-the-scenes insights, brand stories, or educational content. They don't sell directly; instead, they build trust, showcase expertise, and raise brand awareness.
Pro Tip: Connect the activity of your brand ambassadors with content on the company profile. The company page updates don't need to be as frequent, but they must be human and authentic.
4. Networking and Partnerships
Building industry relationships, connecting with key decision-makers, and opening doors to new strategic collaborations.
Pro Tip: LinkedIn gives you direct access to your target audience. The easiest way to reach them is to start interacting and building genuine relationships.
5. Lead Generation and Social Selling
Acquiring new clients, projects, and inquiries (mainly in B2B) through the effective, long-term use of LinkedIn.
Pro Tip: "Warm up" your ideal clients, comment on their posts, react to their content, post your own updates, and reach out later with a message referencing your specific interaction. The chances of them replying are significantly higher because they already recognize you.